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Apple iOS App Downloads Up 61%, App Selling Prices Up 14%

It seems like the Apple App Store, which in many ways forms the core of the iPhone maker’s entire business model, is more healthy now than it ever was. At least thats what it looks like if you look at the report issued by Piper Jaffray's Gene Munster on Monday to their clients.

The Piper Jaffray report claims that about 83 apps will be downloaded by an average iOS user in the running year, that figure being 61 per cent higher than it was just a year back in 2010 at just 51 downloaded apps per user.

In May google anounced that Android had seen its 4.5 billionth app download; in comparison Apple saw its 15 billlionth app download recently, according to figures released last week.

"Smartphone users are showing an increasing appetite to use apps to add features to their phones, and iOS has the leading app ecosystem,” Munster writes, CNN reports.

Adding even more to the delight of the company, the report claimed that the average selling price (ASP) per app from within the App Store’s offering, is increasing at a steady pace - up 14% year-on-year.

"After the initial race to the bottom in App Store pricing, we are seeing users pay up to add features and games to their iOS devices," the report added.

However, there remain 82% of iOS apps which are free to download.