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Apple Targets GetJar In "App Store" Trademark Crusade

The iPhone maker has asked GetJar to drop ‘App Store’ from its name, as it continues to battle Amazon and a number of other companies for the sole right to use the term.

The company recently suffered a major set back in its lawsuit against Amazon, when the court refused Apple’s request get a preliminary injunction against the Amazon Appstore, which offers Android apps.

Apple has now targeted one of the largest independent application stores, GetJar, sending it a ‘cease and desist’ letter, demanding it to stop using the words ‘app store’. The company has also sent similar letters to other smaller application stores as well.

Interestingly, GetJar also uses the term ‘app store’ for marketing purposes, claiming to be ‘the world's largest free app store’.

Meanwhile, GetJar plans to continue using the word ‘app store’ despite the warning from Apple.

“GetJar has been in the business of offering apps to consumers since 2005, well before Apple, and helped pioneer the model that the general public understands as an app store today," said GetJar CEO Ilja Laurs stated.

"We have built a strong, global and growing business around this model and plan to continue to use the phrase 'app store' to describe what we do," he added.