The Chicago-based deals company on Sunday emailed its huge group of subscribers, approximately 83 million, revealing about the changes in its policies in order to gather more user information and share with its business partners.
The email also reveals that the company is soon going to be using geo-location information. It also states that it is an attempt to bring more transparency to the company.
“All of the changes to the updated privacy statement were made to improve readability, provide greater transparency about our information handling practices, address some new types of relationships,” the company stated in an official statement (opens in new tab) on its website, explaining the changes.
The changes made by Groupon have been explained in details by the company covering all the aspects of collecting, storing and sharing users data on its platform. The details have been provided in order to keep scrutinies by federal regulators and legal department at bay.
Groupon has stated that it is keen on encompassing a larger section of personal data of users along with present information it shares which include contact, relationship, mobile location and trading details.