Fujitsu has showcased a next generation colour e-ink screen that might bring colour to the existing range of e-ink based e-reader devices like Amazon Kindle.
The technology, which was previewed at the International Digital Publishing Expo in Tokyo, uses Cholesteric LCD technology instead of traditional LCDs.
The first attempt at creating a colour e-ink screen resulted in a screen that was low on brightness and a very slow refresh rate. However, the one developed by Fujitsu is far more impressive than the previous one.
The company demoed the screen on a new e-reader device, the FLEPia, which comes with an 8-inch display. Fujitsu also changed the underlying operating system from Windows CE to Linux, which increased the performance of the device.
Fujitsu said that the device will come with a 40 hour battery life. It is not clear when the screens will appear on new devices, but it surely brings an edge to e-readers over tablet devices.
The e-reader market, lead by Amazon’s Kindle device, has taken a hit by the rise of tablet devices like the iPad. The market is currently dominated by Kindle, Barnes and Nobel Nook and Kobo reader.
Kindle uses plain e-ink which provides a crisp reading experience which is good even in sunlight while Nook uses a colour LCD screen.