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New Katango App to Change Facebook Look and Feel

According to recent reports, social networking giant Facebook is planning to introduce a new app which should give the platform a new, renovated look and feel.

The new offering, which is believed by many as a part of the company’s desperate effort to nullify the looming threat from Google+, will arrange Facebook friend list into subgroups automatically.

The app has been developed by the technology start up Katango Technologies, and it is capable of carrying out an intense analysis of one’s Facebook friend list, and divide them into various sub-categories based on their school, geographical locations, friends of friends etc.

“At times, the algorithm surprises us with the socially meaningful connections it draws from a given set of data,” the company stated, TG Daily reports (opens in new tab).

“We’ve found that all sorts of location information – where you worked, where you went to school, where you live – can surface useful relationship links between you and your friends online that are relevant to creating subgroups for sharing specific information," it added.

As of now, Katango’s offering is limited only to Facebook for iPhone, however, the company claims that it is currently working towards extending the compatibility to Twitter and Linked In as well as to other mobile platforms too.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.