Two major dailies of Philadelphia on Monday revealed a lucrative deal in order to increase their long term readership in the state.
Philadelphia Media Network, owner of city’s two major newspapers namely the Philadelphia Inquirer and Daily News along with the website Philly.com, will soon begin to offer heavily discounted Android-based tablet computers to readers who purchase subscription of The Philadelphia Inquirer or Philadelphia Daily News, reports the Business Week.
One of its kind the programme will offer nearly 2,000 tablet PCs to its customers and is expected to roll out by the end of August.
"Somebody needed to step forward and stimulate this market. There's going to be a tablet explosion in terms of consumer adoption and we wanted to be out in front and learn as much as we can as early as we can", stated (opens in new tab) Greg Osberg, publisher and chief executive of the company while speaking at Project Liberty [Image Courtesy:Philly.com].
The tablet computers will come with four apps in total of its publications, both the Inquirer and Daily News, advertisements and website Philly.com. However, Osberg did not reveal details about the tablet computer manufacturer company behind the 2,000 tablets deal.
The company has around 1,750 workers and has been trying to recover ever since it filed for bankruptcy in 2009.