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Smartphone Adoption in UK Rising at 2.5 Percent per Week

A new Smartphone study has estimated that Smartphone penetration in the UK will reach 50 percent in 2012.

According to data revealed by research firm Kantar Worldpanel, since April 2010, 2.5 percent of feature phone owners have been moving to Smartphones every week and that Smartphone usage will reach a tipping point next year.

The study found that Android has increased its market share in the UK from 1 percent in June 2010 to 9.2 percent in 2011.

Meanwhile, Apple doubled its share during the same period to 10.3 percent. Surprisingly, BlackBerry maker Research in Motion increased its UK market share from 3.7 percent to 7.4 percent.

“BlackBerry is currently attracting the most upgrading shoppers with 84.9% of its new customers previously owning a non-Smartphone. Our data shows that most first-time Smartphone owners look for lower prices. BlackBerry's competitive pricing allows younger consumers to switch to a Smartphone device at a price they can afford,” said Kantar Worldpane ComTech's global consumer insight director, Dominic Sunnebo to The Guardian (opens in new tab).

Nokia meanwhile continues to face a fast declining market share as consumers are ditching their Symbian based devices for Android, Apple and RIM Smartphones.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.