Chip maker Intel’s investment arm has led a round of funding worth $2.6 million for mobile marketing firm Skyrockit which has created the Virtual Zippo Lighter app.
The funding was led by Intel Capital, which was joined by venture capital firm Asuka DBJ Partners and independent investor Mark Kingdon.
The company also announced the inclusion of Intel Capital’s Marc Yi, Asuka DBJ’s Toshihiro Toyoshima and Kingdon in its Board of Directors.
Skyrokit plans to use the funds to expand its products and services, strengthen its position in the mobile marketing and entertainment market and hire key talent.
The studio, which counts Kraft Foods, GAP, Zippo, Intel, and Microsoft as some of its clients, created the highly popular Virtual Zippo Lighter app, which has more than 16 million users. Skyrokit also offers a unique mobile song remix app for iPhone and Nokia devices called ROMPLR, which has struck deals with major record labels and is available in 95 countries.
“In today’s world of pervasive connectivity, where anytime, anywhere content on multiple platforms is in high demand, we see a need for creative development that is current unmet,” said Marc Yi, managing director of Intel Capital.
“Skyrockit is uniquely positioned to take advantage of these digital content opportunities to evolve into the mobile studio of the future.” he added.