Software giant Microsoft is planning to open 75 new retail stores in the next two to three years, some located oversees.
Speaking during the Microsoft Worldwide Partner Conference, Microsoft’s Chief Operating Officer, Kevin Turner, informed that the company plans to pursue a more aggressive retail policy to bring its products directly to the consumers.
Having a great retail presence will help the company sell its Windows Phone 7 devices, which have a monumental task of competing against Apple and Google. Apple’s success can be partly credited to its strong retail presence, having a total of 320 retail outlets, 86 of them being abroad.
"We're doubling down on the Microsoft Stores. It's allowed us to put the customer first and learn a whole lot about the consumer experience. And we're going to continue to leverage that." Turner said.
"The biggest single thing, ladies and gentlemen, we've learned from the stores is it's helping us to transition from thinking about our customers to thinking like our customers. And giving us that direct customer feedback is what we're learning and getting from our stores, providing great choice, value, and service." he added.
Microsoft had opened a retail outlet even before Apple, back in 1999 at the Metreon shopping center in San Francisco. However, the store was closed after two years. The company decided to revive its retail strategy once again in 2009.