Online retail giant Amazon is going to kick start the sale of a brand new and cheaper version of the Kindle e-reader, the company announced on Wednesday.
The new Kindle, according to the company, sponsored by AT&T, will come integrated with free 3G wireless service, but with advertisements.
Amazon will be offering this new version of the massively popular eBook reader for an amount of $139 only - $50 less than what the regular Kindle 3G is currently priced at. The company also revealed that users of the device will be getting free-of-cost 3G wireless services on AT&T networks throughout the country without having to sign any contracts or paying any annual fees.
But, users will have to bear with the sponsored screen savers and advertisements, Amazon stated.
It is, however, not the first instance when Amazon is releasing an ad-supported version of the eBook reader. In April, this year, the company started selling a Wi Fi enabled $114 version of Kindle, which was $25 cheaper than the regular version of the product.
Following that offering, Amazon released another $164 version of the 3G Kindle which was also $25 cheaper than the regular version of the product.
Amazon Kindle made its debut some 4 years back in 2007 with a price tag of $399.