Finnish mobile phone maker Nokia is planning to spend £80 million in a massive advertising campaign to promote is upcoming Windows Phone based smartphones.
The company plans to launch a six month long campaign in October, right before it unveils the first Windows Phone 7 devices. The campaign will be aimed at bringing the spotlight back on Nokia and Windows Phone as they continue to fend the advances of Apple and Google Android.
According to The Inquirer (opens in new tab), the company has already hired top advertising firms to work on the campaign in the UK. Wieden & Kennedy, Fallon, R/GA and others are said to be working on the campaign.
“We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products,” a Nokia spokesperson said in a statement.
Nokia had earlier shocked everyone by deciding to drop Symbian and MeeGo in favour of Microsoft’s Windows Phone 7. Nokia has been using its market share to Android devices from HTC and Samsung and Apple’s iOS powered iPhone.
A great marketing strategy might be able to make sure all eyes are on Nokia when it launches the Windows Phone 7 device, but it would have to do a lot more than that to gain some of its lost glory.