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PlayBook Not Making any Money for RIM

The business plans of BlackBerry makers to market and sell their debut tablet device have failed miserably, as the PlayBook is nowhere to be seen on the growth chart.

According to San Francisco Chronicle (opens in new tab), the Canada-based Research In Motion (RIM) has failed to strike a chord with its global customers to sell the first batch of its PlayBook despite of highly competitive pricing and discounts to the network carriers.

RIM shipped its initial batch of 500,000 PlayBooks to wireless service providers at heavy discounts in a hope to receive more orders subsequently as the company had high expectations from the device. However, reports suggest that not all 500,000 PlayBooks have seen the daylight yet. Offering the PlayBook at less than full profit in all the deals, the company is yet to make any money from it.

To make things worse, RIM did not inform the dealers about one major tweak in the device. The PlayBook does not offer support for BlackBerry’s email system and hence only can be of use to people who already own a BlackBerry phone. The flaw, which was kept in the dark so far, has earned the company some negative points.

While addressing the company’s annual shareholders meet in Toronto on Tuesday, RIM chiefs put up some dismal numbers for the quarter sale and acknowledged that the company is going through a rough phase at present.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.