The business plans of BlackBerry makers to market and sell their debut tablet device have failed miserably, as the PlayBook is nowhere to be seen on the growth chart.
According to San Francisco Chronicle, the Canada-based Research In Motion (RIM) has failed to strike a chord with its global customers to sell the first batch of its PlayBook despite of highly competitive pricing and discounts to the network carriers.
RIM shipped its initial batch of 500,000 PlayBooks to wireless service providers at heavy discounts in a hope to receive more orders subsequently as the company had high expectations from the device. However, reports suggest that not all 500,000 PlayBooks have seen the daylight yet. Offering the PlayBook at less than full profit in all the deals, the company is yet to make any money from it.
To make things worse, RIM did not inform the dealers about one major tweak in the device. The PlayBook does not offer support for BlackBerry’s email system and hence only can be of use to people who already own a BlackBerry phone. The flaw, which was kept in the dark so far, has earned the company some negative points.
While addressing the company’s annual shareholders meet in Toronto on Tuesday, RIM chiefs put up some dismal numbers for the quarter sale and acknowledged that the company is going through a rough phase at present.