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Sony to Launch Kindle Competitor in the US by August

Sony Corp. has announced the launch of a range of upgraded electronic book readers in the United States of America by the early August.

According to International Business Times, Sony is ready to challenge the likes of Amazon’s Kindle and Barnes and Noble Inc.’s Nook as it plans to strike the American market with a highly improved and upgraded digital book reading device, the Sony Reader in the month of August.

“We think there will still be a market for dedicated readers as long as tablets remain in the $500 price range,” Phil Lubell, the vice president of ereader division at Sony said in an official statement. Lubell also added that the company is planning to continue upgrading and marketing of the electronic device because of the cost difference when compared to a tablet computer.

The device which will be priced between $180 and $300 according to the variety of models is at a far better price than Apple’s tablet computer, the iPad which is available for $499, nearly 67 percent costlier than the Sony reader.

The company has also revealed about its plans to introduce two tablet computers by the end of this year supported with Company’s dedicated e-book store and reader technology.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.