Google's new social networking feature, Google+, hit the 10 million users barrier a few days ago, just over two weeks after it was launched; but this milestone, while significant for the internet giant, has to be put into perspective to highlight the task that lies ahead.
10 million is roughly a quarter of the number of fans Lady Gaga, Rihanna, Shakira, Eminem, Youtube or the defunct Michael Jackson each have on Facebook. Both Lady Gaga and Justin Bieber have just over 10 million followers on Twitter. That's also the number of users another rapidly fading social networking website, Myspace, lost in one month (back in March 2011).
Apple is expected to sell that many iPad tablets in the second half of 2011, while another Google competitor, Microsoft, actually sold that many Kinect motion controllers for the Xbox 360 in around 100 days.
Compared to Google itself, the 10-million is only a hundredth of the unique visitors reaching Google. It would take just around three weeks for Android to notch up 10 million activated devices.
Gmail has about 200 million users, the Chrome browser, more than 160 million installed units while Buzz, Google's other failed social networking venture, surpassed 31 million before being closed down.