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Google Badges, Is Google Spying on Your Reading Habits?

Google added a new feature, dubbed Google Badges to its Google News platform last week, the company announced.

The new feature according to the company, will grant badges to users when they read a substantial amount of stories on a given topic. The more you read further, more will be your reputation, said Google.

The company also introduced various types of badges to categorise users’ individual reputations, including bronze, silver, gold and ultimate.

Google also introduced a help page in order to assist users in getting a grasp of the new feature. It also incorporated a short video into the help page that demonstrates the detail aspects of Google Badge.

Though Google seems pretty much excited about this new feature and looks rather happy and proud to introduce this what they probably think, will be a new sensation in the market, not everyone is taking Google Badge seriously.

"Seriously?! I don't need to get an achievement after I read the news," Commenter SuperJohnMitchell's expressed his opinion on the new feature, CNET reports (opens in new tab).

Users can turn on the feature by enabling their web history, and they will be featured in the Personalise column in Google News.

Looking at it from another angle, Google would be keeping tabs on users' reading habits and may be this is yet another way to present targeted ads to its online users.

Ravi Mandalia
Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.