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Google+ Beats Bebo, Myspace In Search Traffic, Surges In Northern Ireland

Google's new social venture, Google+, has surpassed former social networking darling, Myspace, at least when it comes to the average traffic (or Search Volume Index) of Google+ from the United Kingdom over the last 30 days.

Google+ was only announced towards the end of June 2011 and managed to outflank its rival in the UK within 24 hours according to Google's own trending tool, Google Trends (opens in new tab).

The online service also showed that Myspace traffic in Northern Ireland is almost non-existent, and Google+ has almost caught up with Linkedin but is still far behind Bebo. In Scotland, Wales and England, the business networking website is still far ahead of Google+ but the latter is catching up fast.

Both Facebook and Twitter are well ahead of Google+; the latter's search volume index is 138x bigger than Google+ for the last 30 days while Twitter's is 11x bigger than Google+'s.

Google confirmed last Friday that Google+ had shattered the 10 million users milestone (roughly one per cent of its monthly unique visitor count) with around one billion items being shared on Google Plus on a daily basis.

Both Twitter and Facebook appear to be nonplussed by Google's venture into the social arena given how Buzz and Wave fared after a few months. We're keen to see how Apple will react as well, given that its own Ping service hasn't been so stellar.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.