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iPad And Mac Sales Bring 69% Profit Boost For Apple

Despite the weakening demand for the iPhone 4, Apple has managed to tip the balance, as its financial report today shows a 69% growth in profits. The rise is due mainly to the record sales of both iPad and Mac computers, which made up for the iPhone 4 shortfall.

The iPad 2 has had substantial success in the market, despite the release of rival tablets from Samsung, Motorola and many others. The high demand for iPads has, according to many analysts, had an impact on PC sales, although this doesn't seem to have negatively affected sales of Mac computers, with Apple now the third largest U.S. producer of PCs.

According to a Bloomberg report (opens in new tab), in the fiscal third quarter which ended on June 25th, Apple raised its profits to $ 5.5 billion and sales grew by 59 per cent to $ 25 billion. The same survey indicates that Apple has managed to sell, in the last quarter, around 7.7 million iPad 2 tablets, topping even the 7.3 million record tablet sales, achieved during the holiday season.

Reportedly, iPhone 4 sales may drop even more, since customers are eagerly awaiting its successor, with an 8.3 per cent drop to 17.1 million units predicted from the previous quarter. The next iPhone will have a stronger processor and an 8 megapixel camera, compared to the iPhone 4's 5-megapixel one.

The iPhone 5 is expected to boost Apple's sales dramatically; the iOS smartphone is far and away the best selling device, and the company will be particularly targeting customers who are purchasing a smartphone for the first time.

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.