Beleaguered mobile phone maker Nokia is apparently on the verge of cutting the price of its handsets by as much as 10 per cent in a bid to boost its sales globally, the second time this rumour has surfaced since the beginning of the month.
Eldar Murtazin, the Russian blogger who regularly (somehow) gets his hands on the latest phone hardware, claimed on his twitter account that the Finnish company would proceed with the cuts by the end of September. The price reduction is set to occur across the board and on a worldwide scale.
Since the "burning platform" memo issued by its CEO earlier this year, Nokia has been struggling to transition from a market leader to a company in a transformed world, with several competitors taking away whole chunks of Nokia's business across the world.
The Finnish company entered a strategic partnership with Microsoft to produce Windows Phone handsets while dropping Symbian altogether. But how Microsoft will treat Nokia especially when others - Samsung, ZTE, Huawei, LG and others - are lining up, remains to be seen.
Any drop in price is expected to coincide with the launch of the first Nokia Windows Phone handset and its first (and last) Meego smartphone. In addition, there are rumours that Nokia may be looking at plans to launch an Android handset.