UK retailer Sainsbury’s has dished out a mobile version of its website for customers, offering more than 15,000 of its products for sale.
The mobile website has been developed using a platform built by Usablenet, which also powers mobile websites belonging to Asos, Fedex Mobile and retailer Marks and Spencer.
The website compliments Sainsbury’s mobile apps released back in 2010. The apps have received more than 250,000 downloads across iPhone, Nokia and Android devices.
"We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury's becoming a true cross-channel retailer." said Tanya Lawler, Sainsbury's director of digital and cross channel.
"Mobile commerce is a growth market opportunity for the retail industry and we are always looking at ways to better serve our customers and make their lives easier,” she added.
Retailers are moving to invest in creating mobile websites and applications for their offerings in a bid to expand their customer reach. Mobile commerce is on the rise.
Computer Weekly reveals that a new study has claimed that UK retailers plan to spend a quarter of their IT budgets on developing mobile commerce and e-commerce platforms.