Apple has quietly launched a new Thunderbolt-based monitor during the store refresh this morning and in a bold move, is selling it at the same price as its existing LED Cinema display.
The Apple Thunderbolt Display (opens in new tab) may be viewed as being rather expensive but it has very little competition with the same set of features.
As a reminder, the monitor is a massive 27-inch model the same diagonal size as the Viewsonic VX2739 which costs less than a quarter of the Thunderbolt Display suggested retail price, but can show only 2.07 megapixels compared to the 3.67 megapixels Apple's screen can display, a 77-percent premium.
A Dell Ultrasharp U2711 LCD monitor - with a similar screen resolution - for example, still costs around £720 and doesn't come with the same extensive set of features.
It also features a universal MagSafe connector that allows the user to charge a notebook, a built-in Thunderbolt cable, three USB ports, a GbE port, a Kensington security slot, Firewire Port, a 49W 2.1 Speaker system and a Facetime HD camera with Microphone.
Not surprisingly, it can consume up to 250W when charging a Macbook Pro (probably a 17-inch model) via a Thunderbolt port and still doesn't come with HDMI.
Note that you will need a Thunderbolt-enabled Mac PC or Laptop with OS X v10.6.8 or later to get it to work, which means that you won't be able to use it with a Mac computer before 2011.