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Google Reportedly Chasing Celebrities for Google+ Promotion

Search engine giant Google is reportedly looking to tap ‘celebrity power’ to promote its new social networking platform among the masses.

In a bid to emulate the success which Twitter has had with celebrity endorsements, Google is preparing a new ‘celebrity acquisition’ plan to rope in celebrities like Lady Gaga and Justin Beiber on Google+.

According to a report on CNN, which apparently reviewed Google emails, as a part of its celebrity acquisition plan, the company is developing a new system that will verify the identities of celebrities signing up for an account on Google+.

Hollywood consultant Brett Schulte told CNN that the mechanism will be put in place to prevent people from impersonating celebrities and might even come with a Twitter-like verification stamp.

"We aren't yet sharing any details on future plans around Google+. We plan to add a lot of features and functionality to Google+ over time." a Google spokeswoman said.

Celebrities have the power to draw enormous crowds. Lady Gaga has more than 10 million followers on Twitter and Google+ will benefit a lot from celebrity endorsements. Google has already partnered with Gaga and Beiber for promoting its Chrome web browser.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.