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Scribd Goes Mobile with Float

Popular document sharing website Scribd has dished out a mobile reading app called Float, which has been designed to elevate the reading experience on mobile phones.

Float (opens in new tab) has been designed to bring all the desired content on the web on a single platform. Users will be able to select their areas of interest and select which websites to follow. A stream of new content will be constantly delivered to the users in a news feed like format.

According to CNET (opens in new tab), users will also be able to ‘store’ the stories on their mobiles for reading them at a later time.

Float will allow users to customise the manner in which they view the stories, which include changing the font size, setting a viewing mode or even activating a night reading mode with a black background. Users will also be able to link the app with their Facebook, Twitter and LinkedIn accounts in order to share the stories with their friends.

"There are a lot of companies in this mobile reading space, but what's happening is it's becoming really fragmented," Scribd CEO Trip Adler said.

“We're trying to tie all those features and bring all that content together into one app because there's really no reason why you should be navigating with Pulse, saving those articles with Instapaper, and then reading books with something else,” he continued.

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Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.