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Social Gaming Duo Merge To Take On Zynga

Social gaming companies 6waves and Lolapps have agreed on a merger to take on market leaders Zynga and Electronics Arts (EA).

According to tech website All Things Digital (opens in new tab), San Francisco-based Lolapps has signed a merger with the Hong Kong-based 6waves to develop social games and publish titles for third parties, as both the companies are looking to make a mark in the international gaming market.

"The coming together of two of the social gaming industry's leaders made a lot of sense given our complementary strengths and aligned vision. 6waves is a leading international publisher of social games and Lolapps is a top social games developer,” stated the chief executive of Lolapps, Arjun Sethi.

The newly formed company, imaginatively named 6waves Lolapps, will cater to a collective user base of 35 million with its 120 employees across offices in the Unites States, Japan, Hong Kong and the United Kingdom.

Rex Ng, the current chief executive of 6waves will become the new CEO of the company which has been referred to as a merger of equals. Both the companies will continue to dominate their field of expertise as Lolapps will continue to develop gaming titles while 6waves will take care of the publishing department.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.