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Ofcom Customer Satisfaction Survey Results Released, T-Mobile Tops Charts

Everything Everywhere partner T-Mobile has topped a customer satisfaction survey conducted by UK telecom regulator Ofcom.

The mobile phone operator received a customer satisfaction score of 72 percent while only 9 percent customers claimed to be dissatisfied. T-Mobile was followed by O2 on the second spot with the same customer satisfaction rate but a high customer dissatisfaction rate of 11 percent.

T-Mobile partner Orange was in the third spot with 70 percent customer satisfaction and 12 percent dissatisfaction. Meanwhile, Virgin Mobile and Vodafone each had 69 percent customer satisfaction and Three came last with 63 percent.

Sadly, the Ofcom report revealed that Vodafone’s customer dissatisfaction survey had risen over time. Vodafone did not take the report lightly and promptly released a statement clarifying where it stands on customer satisfaction.

“Since this report, which was compiled almost six months ago, we have focused on areas which customers have told us they consider to be key, such as ensuring all queries are resolved with just one phone call. We have also implemented a new training programme for our customer care,” a Vodafone spokesperson said.

“Staff which will further improve their knowledge and capability and ensure our customers will receive an even better service on the UK's best network,” the spokesperson added.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.