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Google Acquires Fridge To Enhance Google+ Circles

Google Inc. on Thursday announced acquisition of Fridge, a new start up to enhance group sharing feature on its new social networking platform.

Based in New York, Fridge offers tools for simple group communication and sharing features such as photo sharing and event planning. Fridge will join Google to improve and enhance its unique feature, Circles, that enables users to share different contents with other users.

"We strongly believe in the group social experience and couldn't think of a better place to realize our vision of bringing the nuance and richness of real-life sharing to the web as part of the Google+ Project," Fridge wrote in a blog post (opens in new tab) on its website.

Fridge is shutting down its business and Users at Fridge have time till August 20 to download all their saved data on their website after which all the user content will be deleted. The post also revealed that two of four members at Fridge will Join Google Plus team at Mountain View.

Google Plus, the highly ambitious bet placed by Google Inc. is still in beta version and has around 20 million accounts on it. This is the first acquisition by Google for its ambitious social networking project, Google+, which was launched just a few days back.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.