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Google buys Fridge

Google has announced acquisition of Fridge, a start up which builds tools for group communications, allowing the sharing of photos, event planning and the like.

Google is looking to plug Fridge into its social network effort, Google+, particularly its Circles feature which aims to get users sharing things with one another.

"Fridge is closing up shop," the outfit said in a blog post on its website. "The team will be folded into Google+, where we’ll continue some of our efforts."

Users will no longer be able to post anything new to Fridge, but will still be able to download and save data until Saturday August 20, 2011 at 11PM GMT. "After that, in accordance with our privacy policy, we will delete all user data," Fridge warns its users.

Two of the four Fridge folk from New York city will be joining Google's Plus team at Mountain View, the company added.

"The Fridge team shares our vision of bringing the nuance and richness of real-life sharing to the web, and we're excited that they'll be joining Google," the web giant said in a statement to AFP.

It wouldn't disclose how much it forked out for the company.