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Apple Policy Change Forces Kobo, WSJ to Stop Direct Sales

Kobo and The Wall Street Journal have decided to stop selling their content to Apple users directly from its App Store, following policy changes by Apple Inc.

According to The Wall Street Journal (opens in new tab), Canada-based eBook retailer Kobo Inc. has stopped the sale of its eBooks to iPhone and iPad users directly from its app in the App Store. Now, the users will have to visit its website through Apple’s web browser to make any purchases.

Similar step has been taken by the WSJ, a subsidiary of Murdoch’s News Corp as interested readers will now have to visit its website or call the customer care number and download the required content. The move has been taken by companies after Cupertino, California-based Apple Inc. announced 30 percent stake in every sale made by companies selling digital and media content.

“We remain concerned that Apple's own subscription [rules] would create a poor experience for our readers, who would not be able to directly manage their WSJ account or to easily access our content across multiple platforms.” a spokeswoman for the WSJ stated.

The Cupertino, California-based Apple Inc. had set June 30 as the last date for companies to comply with the new policies that were changed in January this year. The policy change has left users in lurch as getting content from these websites have become tough for them.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.