PR can be a tough job which sometimes leaves no room for people's feelings or any scruples; how else can one explain why Microsoft UK's public relations would manage to anger the general public by using the death of controversial British singer Amy Winehouse to promote its own Zune service.
@Tweetbox360 sent a tweet on Sunday asking its followers "Remember Amy Winehouse by downloading the ground-breaking 'Back to Black' over at Zune:social.zune.net/album/Amy-Wine...".
The Twitter account was later updated with another tweet saying, "Apologies to everyone if our earlier Amy Winehouse 'download' tweet seemed purely commercially motivated. Far from the case, we assure you."
Then hours later, a third one appeared which read: "With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy's family and friends at this very sad time".
Some have condemned Microsoft's attempt to profiteer from Winehouse's death as "crass" or "vile" although others just accept the fact that firms are going to try and cash in on her death just as they did with Michael Jackson two years ago.
Did Microsoft's PR knowingly take a risk when posting a link to Amy Winehouse's albums on Zune? Certainly not. But the fact that the departed singer has two albums (Back to Black and Frank) in the top 3 on Apple's iTunes UK might explain the overzealousness of Microsoft's PR.