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HTC Bliss Smartphone Targets Female Audience

Taiwanese manufacturer HTC is apparently looking to produce what looks like the first smartphone - the Bliss - aimed at a female audience, one that doesn't fall into the agreed stereotype that ladies' phones need to be pink or very simple to operate.

According to Pocketnow (opens in new tab), which obtained a picture (or the device), the handset will come with a matching tabletop cradle which will show the smartphone at an angle and double as a classy stand that not only charges the phone but also offers a built-in speaker setup.

The handset will be sold in the US via Verizon Wireless though a UK appearance has yet to be confirmed. The Bliss should come with a number of accessories (which is where the money is meant to be made) with a colour-changing notification charm being one of the highlights of the product.

The picture on Pocketnow shows a cleanly designed handset running Android with HTC Sense UI, a rather thin bezel and a big screen (possibly a 3.8-inch one or a 4.3-inch model); previous pictures of handset casing have shown three yet-to-be identified apertures (one of them being an LED flash). The site also believes that the handset is going to be a mid-range model. The Bliss is expected to be followed by what Pocketnow describes as a "multi-coloured" HTC Glamor.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.