Software monopolist Microsoft has come under fire for using news of the tragic death of troubled singer Amy Winehouse to flog music.
The Redmond company used its Xbox 360 Twitter account to encourage bereaved fans to download the tragic soul singer' last album Back in Black using its Zune music network.
"Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune" the posting on the microblogging site said.
We thought it was pretty disgusting that Facebook scammers have been cashing in on Winehouse's untimely demise but, when one of the world's biggest and richest corporations tries to squeeze profit out of the death of such an unfortunate soul we really have to ask what the folks at Redmond's PR department are thinking.
After a public backlash, the insensitive corporation issued an explanation, tweeting "Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you."
That was followed in quick succession by a third message reading, "With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy's family and friends at this very sad time."
Too little, too late Microsoft. Shame on you. And shame on Apple too, which also ran a major sales campaign on its iTunes Store under the banner 'Remember Amy.'
Perhaps Microsoft and Apple should now do the right thing and donate all further profits from the sale of Winehouse's recordings to a charity of her family's choosing.