Mobile semiconductor giant Qualcomm is continuing its push to offer the most highly integrated system-on-chip designs for the mobile market with the acquisition of 'certain assets' from GestureTek, a gesture recognition specialist.
Tight integration of multiple technologies has always been a big part of Qualcomm's pitch to the mobile market. Thanks to various acquisitions throughout the years - and the company's own research and development work, which saw 23 per cent of its 2010 revenue reinvested in R&D - the company offers single-chip solutions packing Snapdragon processors, Adreno graphics engines, Gobi multi-format radio, Atheros Wi-Fi connectivity, and even GPS with GLONASS support.
"Integration is key to our perspective and our vision," Qualcomm's president of CDMA Technologies Europe told thinq_ in an interview earlier this year. "A fully integrated platform enables our customers to reduce the power consumption, the number of components, and the form factor and size of their devices."
As a result, it's easy to guess what its plans are for the technologies acquired as a result of its deal with GestureTek, a company with over 25 years experience in gesture recognition for mobile devices: integration into the Snapdragon application processor line-up, allowing OEMs to quickly add natural gesture recognition capabilities to their mobile and home entertainment devices.
"Applications processors are enabling a range of new ways for consumers to interface with their home entertainment and mobile devices," claimed Qualcomm's group president Steve Mollenkopf. “Our acquisition of key technology and assets from GestureTek will strengthen Qualcomm's smartphone product portfolio and enable our customers to launch products with new and compelling user experiences."
While Qualcomm gets the rights to GestureTek's technologies for mobile, tablet, and home entertainment uses, the company is to retain the rights to its gesture-controlled digital signage business division.
Terms of the deal have not been disclosed.