Social games maker Zynga has partnered with Tencent to dish out a Chinese version of its popular ‘CityVille’ game.
The San Francisco based company, which is expected to release its IPO soon, informed that the game will be called Zynga City, which will be available on Tencent’s Pengyou platform, which had 101 million users in May, initially, before a mass roll out.
The company said that the new game will come with components inspired by the Chinese architecture, traditional and pop-culture elements. Zynga China studio has created Zynga City with new and improved content and game-play experience.
“The game will include brand-new decorations including lucky fish fountains and local architecture such as the Temple of Heaven and traditional Shanghai residences that the Chinese audience can identify and connect with,” Zynga said in a blog post (opens in new tab).
“In addition, there will be in-game events and competitions linked to Chinese holidays and news as well as culturally relevant game play such as the ability for players to send street peddlers to their friend’s cities” it added.
The move, a first for Zynga, will allow it to tap into the $5.8 billion Chinese games market and expand to platforms beyond Facebook as it looks to raise more than a billion dollars from its IPO.