Social networking giant Facebook is now allowing users to opt out of its recently launched ‘tag suggestions’ face recognition feature through an advert on its homepage.
The move comes after Connecticut Attorney General George Jepsen raised privacy concerns over the controversial new feature.
Jepsen said in a statement (which can be found here (opens in new tab)) that the California based website has started running ads on the platform that link users to privacy settings and allow them to opt out of the service.
The company had caused uproar when it had launched the service, which uses facial recognition technology to identify people in photographs.
The Attorney General informed that users who opt out of the service will have their facial recognition data deleted. He also informed that Facebook had assured him that the facial recognition data will not be used for advertising and marketing purposes.
Facebook also informed that people could not use the feature to access information on other users.
“People across the country using Facebook will be more aware of our personalized privacy settings and how they can be used to benefit their experience on the site. The attorney general has been an effective partner on this project.” a Facebook spokesperson said in a statement.