Apple is likely to face an uphill struggle with the launch of the iPhone 5 as most of the potential competitors of the handset are continuing to fall in price.
The latest handset with a dramatic price drop is the HTC Sensation, the top of the range handset from the Taiwanese manufacturer which is available SIM free from Amazon for as little as £398.99 excluding delivery.
The handset which was first listed on Amazon back in May 2011 had a suggested retail price of £500. The device comes with a Qualcomm Snapdragon SoC clocked at 1.2GHz, a 4.3-inch LCD screen with a 960x540 pixel capacitive touchscreen, an eight-megapixel camera with full HD recording capabilities, 768MB RAM, 1GB internal storage and a microSD card slot.
In addition, it features SRS virtual surround sound, DLNA compatibility, an FM radio, a 1520mAh lithium-ion battery, Bluetooth 3.0, a front facing VGA camera, Android 2.3 Gingerbread with HTC Sense UI and measures only 11.3mm thick.
Compared to the Galaxy S2, the Sensation lacks the storage capacity (the S2 has 16GB + a free microSD slot), falls short on the amount of memory (1GB vs 768MB) and the pixel count of the front facing camera but has a higher screen resolution compared to its Samsung rival.