Sony is continuing to keep the Walkman brand alive and kicking as it announced a new portable media player, the NWZ-A860, which may well be mistaken for a mainstream smartphone.
Like some of its Sony-Ericsson cousins, the PMP comes with a 2.8-inch touchscreen display with a new Bluetooth transmission capability that allows music to be streamed (as well as A2DP).
The device will be available in capacities ranging from 8GB to 64GB. It will play most common music formats as well as video formats like WMV9, MPEG4 and AVC.
Sony says that the PMP should last at least 23 hours when playing audio files and up to five hours for video. Interestingly, there's a smaller model called the S760 which has either 8GB or 16GB onboard storage plus a 2-inch screen.
It has the same features as its bigger brother but is not only lighter (at 57g) but has also roughly twice its battery life which means that it can play music for more than two days and videos for almost half a day.
Sony has also launched a number of less important devices as part of the Walkman series. All of them will be available from the month of August and pricing has yet to be disclosed.
The PMP market is currently dominated by Apple with its iPod range and one of the strong points of Apple's portfolio is the tight integration across its iOS range, something that Sony and others should emulate.