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Research Reveals Video Sharing Sites Accessed by 71% Web Users

Online video sharing websites are now being accessed by around 71 percent web users in the United States, a new report has claimed.

According to a survey conducted by the Pew Internet & American Life Project, websites like YouTube and Vimeo are being accessed more and more by American web users. Last year, 66 percent of American web users accessed online video sharing website.

The survey also revealed that every day, around 28 percent American web users access such websites, up from 23 percent a year ago.

The research organisation, which surveyed 2,277 web users, also revealed that parents were more likely to watch videos on online video sharing websites than non-parents. Also, African Americans and Hispanics were more likely to use video sharing platforms than their white counterparts.

"The rise of broadband and better mobile networks and devices has meant that video has become an increasingly popular part of users’ online experiences," said Kathleen Moore, one of the researchers who wrote the report (opens in new tab).

"People use these sites for every imaginable reason - to laugh and learn, to watch the best and worst of popular culture and to check out news. And video-sharing sites are very social spaces as people vote on, comment on, and share these videos with others." she added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.