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UK Consumers Misled by Advertised Broadband Speeds Claims Ofcom

UK telecom regulator Ofcom has claimed that internet service providers continue to mislead customers by advertising ‘up to’ broadband speeds.

Ofcom published a report on UK’s fixed line broadband, which revealed that broadband speeds in the UK were improving but the gap between actual and advertised speeds was widening.

The average broadband speed in the UK is now 6.8 Mbps, rising by 10 percent in the past six months as people try out faster services.

Not so surprisingly, around half of broadband users are on plans that are supposed to offer speeds more than 10 Mbps but very few among them get the advertised speeds.

The regulator said what was worrying was that the gap between actual and advertised broadband speeds was increasing. The average advertised speed in the UK was 15 Mbps, which was 8.2 Mbps faster than actual average broadband speed.

"The UK broadband market has transformed since Ofcom first published its research two and a half years ago. We are now seeing consumers increasingly move to higher rated services and enjoying genuinely faster speeds," said Ofcom chief executive, Ed Richards.

"Consumers also have access to better broadband information, allowing them to decide which provider to use based on actual speeds they can achieve at home. However, the research is still telling us that some consumers are not receiving anywhere near the speeds that are being advertised by some ISPs." he added.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.