Google’s YouTube video sharing platform is responsible for using 22 percent of the world’s mobile data bandwidth usage, it has been revealed.
According to the H1 2011 Allot MobileTrends Report (opens in new tab) released by service optimisation firm Allot Communications, mobile data bandwidth usage rose by 77 percent during the first half of the current year.
The company said that mobile video streaming increased by 93 percent, accounting for 39 percent of mobile bandwidth. YouTube dominated the mobile video streaming scene, responsible for 22 percent of mobile data bandwidth and 52 percent of total video streaming.
Meanwhile, usage of VoIP and IM by mobile users has increased by 101 percent due to their low impact on data bandwidth. The rise in VoIP and IM services has led to a drop in SMS/MMS revenue generated by mobile phone operators.
Skype, which is soon going to be acquired by Microsoft, dominated the VoIP market with 82 percent share.
"OTT applications continue to shift the balance of power from the operators to the content and app providers," said Rami Hadar, President and CEO of Allot Communications.
"This presents a real challenge for survival to which operators have already begun to respond. We are seeing operators taking the opportunity to evolve their service plans, away from 'unlimited' and towards application-aware models, in order to meet this challenge." he added.