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Is Google+ Already On The Wane?

A new report has raised doubts over the survival of Google’s latest social networking platform against leading rival Facebook, as the average time being spent on the website has already begun to recede.

According to Business Insider, a report released by market analysts Experian Hitwise has revealed that the average time spent by a user on Google Plus, one of the most ambitious projects by the search giant in order to compete with current leader Facebook, has reduced by over 10 per cent in the last week.

The report suggests that Google Plus recorded 1.79 million visits last week down from 1.86 million visits, three per cent less than the week ended July 16th. The average time spent on the website went down from 5 minutes 50 seconds to 5 minutes and 5 seconds, representing a 13 per cent decline. Hitwise did not offer any explanation regarding the drop in the usage of Google Plus.

Google Plus, the social networking platform that hit a sturdy number of 20 million users within a month of its launch, received great reviews from critics and users alike from all corners of the world. But the high interest shown initially seems to have gone down, raising doubts as to whether Google Plus will stay the distance or has already reached its peak.