Social networking giant Facebook unveiled a step by step guidance program on Tuesday with an eye to assist small businesses to use the site for their growth.
The company calls the new webpage - Facebook.com/business, an “online education centre”, and brags that this new offering provides users detailed directions on issues such as setting up a profile page, creating target deals and ads, as well as interacting with customers online.
Facebook has introduced the new offering barely a week after Google started shutting down all the company profiles in its forthcoming social media site Google+. It seems that the move by Google has prompted Facebook to take full advantage of the situation.
Though the timing of the launch could be a mere coincidence, but industry experts are of the view that Facebook is taking the search giant’s re-entry in the world of social networking really seriously, and preparing itself for the tough competition that lies ahead of it.
"Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing, word of mouth," a Facebook spokesperson wrote in an email, Econominc Times reports (opens in new tab).
"We created Facebook.com/business to make it even easier for people to reach these objectives and grow," the spokesperson added.