Half of Netflix users access the movie streaming service via game consoles, a new study conducted by research firm Nielsen has found.
Nielsen conducted a survey of more than 12,000 Netflix and Hulu users to determine how they access the services and what type of content they access.
According to the survey, around 42 percent of Netflix users access the service via computers. A majority of users are using web connected console devices to access Netflix’s movie streaming service.
The survey found that 25 percent of users connected to Netflix via Nintendo’s Wii console, 13 percent preferred the Sony PlayStation 3 console and 12 percent used Microsoft’s Xbox 360 console.
Meanwhile, around 89 percent of Hulu users accessed the service from their computers while only 3 percent users preferred accessing the service from a gaming console.
“One-fifth of Hulu users and 14 percent of Netflix users also report that they stream by connecting their computer to the TV. Other over-the-top, Internet-enabled devices, such as Roku Box, Google TV and Apple TV, were also cited as means for connecting with Hulu and Netflix. Respondents were able to select more than one viewing method to best reflect their viewing habits,” Nielsen reported.