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Google Page Speed Promises Website Optimisation

Google Inc. has come up with a new service through which it would rewrite web pages and enable them to load faster.

The Search giant unveiled a new offering called the Page Speed Service with a promise to pep up the loading process by anywhere between 25 and 60 percent.

"Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers across the globe. Our users will continue to access your site just as they did before, only with faster load times." a manager at Google Engineering, Ram Ramani wrote in an official blog post (opens in new tab).

"Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.", he added.

Google Inc. has called upon web publishers interested to use the service in order to serve their users better. They must sign up with Page Speed Service and follow the instructions. The Search giant will grab the content, enhance and optimise it for better speed and then deliver it to the end users.

Users will not be affected during the optimisation process. The service is currently being offered to a selected group of Internet experts for free and will be launched to publishers soon after for a price.

Ravi Mandalia
Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.