Skip to main content

iPad & iPad 2 Fastest Growing Platforms For Gaming Giant EA

The CEO of Gaming behemoth, EA, John Riccitiello, has confirmed what many had been led to believe, that Apple's iPad is the fastest growing platform in the gaming industry, one which may surpass consoles, the dominating ecosystem, fairly soon.

Speaking to IndustryGamers, Riccitiello said "Consoles used to be 80% of the industry as recently as 2000. Consoles today are 40% of the game industry, so what do we really have? We have a new hardware platform and we're putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn't exist 18 months ago."

He added that while consoles may offer better graphics for now, this advantage may not last forever. We have already suggested that future consoles like the Xbox 720 or the PS4 may actually share the same DNA as mobile phones.

Indeed, the future Sony PS Vita will come with the same system on chip that may make its way into phones and tablets launched as early as December 2011.

EA's CEO also believes that there is more value to the consumer in terms of micro-transactions, enhancing social experiences and delivering better cross-platform gameplay than there is in augmenting graphics capabilities.

EA currently has 32 games for the iPad alone with more coming to market; and that's not even considering the iPhone which Riccitiello did not cover.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.