Britain’s commercial public TV provider ITV is all ready to charge its viewers for watching content on its online ITV Player service, as it prepares to launch its micropayments system at the beginning of next year.
ITV on Wednesday revealed that the company is planning to launch its much awaited payment solution system in January 2012 to drive away the company’s sole dependence upon the revenues generated from advertisements.
"Our pay mechanism will launch at the turn of the year; we have picked our partners. We are working on the consumer proposition, what people are prepared to pay for and what will work and won't work," the chief executive officer of ITV Adam Crozier told the British daily, the Guardian.
Crozier also hinted about the further plans of the company as he revealed that ITV could introduce several other modes of payment within a few months of the launch of the service next year. He also added that the primary aim in launching the Microsystems payment mode is to gather in-depth knowledge about what the consumers are willing to pay for.
The announcement came along with a reported rise in the total revenues of the company by four per cent year on year, in the second quarter of the current fiscal year.