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Bing Maps Gets Modular Data Centre for Image Processing

Dell has built a new modular data centre to help Microsoft process images for its Bing Maps service.

The microsite, located in Boulder, California, will provide image processing support to Microsoft’s StreetSide, Bird’s Eye and aerial and satellite image types that are available in Bing Maps, a rival to Google Maps, but less popular.

The data centre has been designed using Dell’s Modular Data Centres technology and Mellanox’s InfiniBand networking gear in a joint effort with a dedicated team of Bing Maps engineers.

“Our goal was to push technological boundaries, to build a cost effective and efficient microsite,” said Brad Clark, Group Program Manager, Bing Maps Imagery Technologies (BITs), Microsoft Corp.

“We ended-up with a no-frills high-performance microsite to deliver complicated geospatial applications that can in effect ‘quilt’ different pieces of imagery into a cohesive mosaic that everyone can access.”

The data centre uses free-air with evaporative cooling technology and can achieve Power Usage Effectiveness (PUE) as low as 1.03, which is an indicator of how efficiently a data centre is using its power supply.

“In working with Microsoft, we’ve been able to produce a highly innovative and cost effective microsite to house their world class imagery offerings,” said Roy Guillen, vice president and general manager, Data Centre Solutions Group, Dell. “We saw an opportunity to push the envelope and we’ll be using this experience to continually drive even more efficiency for our customers."

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.