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Logitech Regains Guerrino De Luca as CEO

Logitech chairman Guerrino De Luca has resumed the role as the company’s CEO as the world’s largest computer peripherals maker suffered a terrible first quarter.

De Luca’s appointment comes as CEO Gerald Quindlen resigned after the company reported a net loss of $29.6 million in the first quarter. The company had reported a $19.5 million profit for the previous year.

“We will begin to improve, and we will get better. I look forward to a year of top line growth despite this horrible beginning and profit despite this loss. Our plan is to improve the performance with an increasing sense of urgency,” De Luca said in a statement.

The company now plans to improve its remote control and set-top-box product line and establish itself in the business to business market. Logitech also plans to improve its digital music offerings and focus on peripherals for tablet devices like the Apple iPad.

“The growth of tablets and iPads will benefit keyboards bought for laptops. People will travel with tablets and use their laptop in a stationary way, which demands more comfortable peripherals,” he said.

The company will also have to market its products better and improve sales. In the second quarter, Logitech saw severe decline in sales in Europe, Africa and the Middle East.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.