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Visits To Google+ Website Are Declining, Report Shows

A recent report has revealed that traffic on Google Plus is falling steadily giving rise to suggestions that the platform might have reached its peak level.

According to Top Tech News, market analyst firm Experian HItwise has published a report which shows clearly that usage of Google’s latest bet to compete against leading social networking website Facebook, has decreased in last week.

The report has revealed that visits to the Google Plus website had reduced to 1.79 million in the week that ended on July 23rd, a three per cent reduction from the previous week.

Also the average time spent by a user has also reduced to 5 minutes and 5 seconds, which is 13 per cent lower than the 5 minutes 50 seconds recorded a week before that, Heather Dougherty reported on the Hitwise blog.

“The firm's analytics also show Google's better-known services, such as its signature search engine and Gmail, are a natural feeder for Google+, accounting for 50 percent of upstream traffic to Google+ in the week ending July 19,” the website reads.

The Google Plus site which is still in its beta version has more than 20 million users. However, critics believe that number was easily attainable owing to all the marketing and extensive advertising by the company.