Skip to main content

Motorola Atrix 4G May Lose Most Powerful Smartphone Tag

Motorola has been forced to shed the ‘world’s most powerful smartphone’ tag it had attributed to Atrix, following an Advertising Standards Authority ruling.

A pair of complaints lodged with the ASA had argued that Motorola is wrongly marketing the Atrix 4G has the world’s most powerful Smartphone.

The Atrix has a 1 GHz processor and was the most powerful when it was launched. The ‘most powerful’ tag may have been apt during its launch but, mobile technology world changes and with that the marketing strategy should change as well.

As of now, the Samsung Galaxy S II has a 1.2 GHz processor, which makes it slightly faster than the Atrix.

According to Engadget, Motorola argued that the device features a dual core processor that offered computer like speeds and also came with a dock that helped it power a laptop. The company argued that its overall performance made it the world’s most powerful Smartphone.

In a draft recommendation filed by the ASA, it has decided to uphold the complaint but the ruling is yet to get the final approval.

If that happens then Motorola will be required to stop marketing the Atrix in the UK as the world’s most powerful Smartphone and come up with something new.