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Google Ups Ante Against Groupon, Acquires The Dealmap

Search engine giant Google has moved to acquire location based daily deals provider The Dealmap to boost its assault on Groupon’s market share.

The company, which failed to acquire Groupon when it had the chance, did not disclose the financial details of the acquisition, but the deal has been made to empower Google’s ambitious Google Offers and Google Wallet services.

The Dealmap is one of the fastest growing players in the local deals market, having more than 2 million users of its branded mobile, social, email and web products. It has seen more than 1 million download of its Android and iPhone apps and has 85 million monthly visitors to its DealExchange distribution network.

The San Francisco based company has more than 50 commercial partners (opens in new tab) including Microsoft (Bing mobile and web), CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia and T-Mobile.

“We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google. We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants,” a Google spokesperson said in a statement to eWeek (opens in new tab).

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.