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HTC Looking To Sell 13.5m Smartphones In Q3 2011

Taiwanese manufacturer HTC has set some very ambitious targets for the third quarter of 2011 as it looks to sell around 13.5 million smartphones, up from 12.2 million in the second quarter of 2011.

Should it manage to reach that number, the firm would be on track to surpass the former market leader, Nokia, in 2012 and would nearly double the number of devices sold in the same quarter last year.

Average selling price appears to be stable quarter-on-quarter, with revenues in Q3 2011 expected to bring in $4.75bn, up 10 per cent on the previous quarter and 80 per cent on the same period last year, which highlights a slight drop in ASP from last year.

In the last quarter, HTC sold 4.5 million less smartphones than Nokia with just under 10 million handsets sold in the first quarter of the year according to its latest quarterly earnings' document.

Unlike Nokia, HTC's revenues are overwhelmingly derived from smartphones, with Windows Phone accounting for roughly 30 per cent of business in the US.

The third quarter smartphone sales targets set by HTC are still some way off Apple's iPhone figures; over 20 million units of the iOS device were shipped in the previous quarter, and with the next generation phone not far off Apple's growth doesn't look like abating.